Reasons to Advertise on Google’s Display Network

Many advertisers feel that the Google Display Network is not effective and just boosts up their AdWords costs. Well, from my experience with AdWords accounts, I would say this is far from the truth. Those who say this, have not understood the potential this network holds and do not actually know on how to tap it. Did you know that people spend most of their time online on Display Network websites? In this post, I will include a few reasons why you should advertise on Google’s Display Network.

With the Display Network you can:

• target a much wider audience than the search network (people exhaust the potential on search and that is why this is all the more important)
• target people who may be interested in what you have to offer
• target the passive market (search is when people actively look for what you offer)
• target the type of web pages that your typical customer reads (Eg: people selling cameras might want to target pages that have reviews about the cameras they sell)
• drill down to websites that actually work for you and exclude the ones that don’t
• create a massive branding campaign and get noticed online

There is no one way of approaching the Display Network. You have to experiment with different keyword themes and ad copy to come up with that structure that really works for you.

Access the Display Network videos (10 of them) in a playlist created on Google’s YouTube business channel here.